A three-day gathering for Byredo’s 2024 Christmas campaign, celebrating connection and cherished memories.An intimate gathering of Byredo’s influential friends in stunning settings fostered genuine kinship through shared and personal moments. Inspired by the campaign’s bold tartan visuals, the experience blended adventure and celebration—from invigorating hikes and wild swims in nature to a festive Murder Mystery gala dinner filled with warmth, holiday spirit, and thrilling intrigue.